About Medical Identity Theft and Healthcare Data Breaches – An Overview | healthcare

The protection of health records is paramount. A recent Ponemon Institute study, “American’s Opinions about Healthcare Privacy “, notes that over 75% of those surveyed believe that protection of healthcare record privacy is important to very important. Unfortunately, it has been discovered that 80% of healthcare organizations say they have had one or more data breaches that involve the loss of health information.With the recent passing of the Health Information Technology for Economic and Clinical Health (HITECH) Act, companies in the healthcare industry are provided financial incentives to bring healthcare records online. While bringing healthcare data online may contribute to greater quality healthcare in the long term, it also creates opportunities for data thieves, putting customers, clients and employees’ medical data at risk. As a result, the Act extends the Health Insurance Profitability and Accountability Act’s (HIPAA) rules for privacy and security practices for electronic transmission of medical data.However, it also tightens regulations around enforcement and penalties for not adhering to the data management and breach notification requirements. Healthcare organizations are now responsible for understanding these new laws and must have infrastructure and safeguards in place to protect medical records and an individual’s PII, and PHI. According to Ponemon Institute research, “Electronic Health Information at Risk,” the average expense incurred for a company to address a medical data breach is $211 per record. Those companies that do not closely follow the new requirements can incur damages of up to $1.5M.At every level the enactment of the HITECH Act changes the landscape for how healthcare companies manage and protect data. Investing in the infrastructure to keep healthcare records safe is critical in maintaining a healthy business and customer loyalty.Unfortunately, most companies in the healthcare industry are not making these investments. According to the Pnemon Institute study “Electronic Health Information at Risk,” more than 60% of healthcare industry IT professionals surveyed believe they do not have enough resources to ensure that personal health information is kept safe. Additionally, 70% say that the senior management of their companies does not view privacy and data security as a top priority.With the necessary safeguards not being implemented, the increased exposure to identity thieves increases. This in turn can put companies at risk for potential data breaches and at risk for loss of business from loyal customers. Data breaches can result in significantly reduced customer confidence, and therefore will lead to less revenue. As reported in a recent study by Javelin Research, “Data Breach Response Best Practices,” 45% of breach victims have less confidence in a business as a result of being victimized by a data breach.How an organization handles a breach, should one occur, has significantly changed due to the more stringent notification requirements defined by the HITECH Act. Now more than ever, it is critical that the healthcare industry be aware of the new requirements and standards.

Reputation Management – A New and Powerful Approach | SEO and SEM

You are only as credible as your online reputation. In fact if your online reputation is bad, you may have trouble getting your personal/company website, your blog or anything positive related to you – appearing on search engines.This goes way beyond SEO and SEM. This is creating history. If history created around your name was bad, negative, otherwise just “non-positve” – you will not appear in search results. Your site may not be indexed (because if Google links you to something bad it must be true) – it can just get worse and worse!Fortunately there’s a fix, a cure – and even methods of preventing this in the future!! I’ve given details about what the problem was, and how it was fixed. Including possible solutions if you’re facing a similar issue. One of my friends just had this issue… 2 years ago. A really crooked and bitter ex-employee put up a horribly negative reputation, and its been difficult to get his website to appear easily on Google. Difficult to find clients who trust him, and hard to retain current clients and employees.There were many procedures and processes tried – legal options, using SEO or social media to “offset” the negatives – but it just kept getting worse. Pieces of that original article started appearing on social media and 3rd party blogs. It grew to such an extent that online business was simply impossible; nobody would trust him. They wouldn’t trust him to even meet with them and see what his team could contribute.It was after many twists and turns this chap came across me – Chaitanya Dhareshwar. Now this was the first reputation management project I’d done, and naturally I was a bit nervous… Even more so since I had to handle this project single handedly. After I shut down Wherrelz IT Solutions in 2009 I simply didnt have the full time staff to be able to deal with something like this – so I improvised.It was a lengthy process involving the usual – blogs, search engines, etc – but the difference was the way it was done. My technique for this is a unique, specialized approach… One that I’m happy to share.The difference between traditional techniques and mine is the focus – most of them focus on how to increase page views and keyword rich content – my focus is set on the ripple effect that follows.Take a simple analogy – of throwing a stone into a well – most reputation management companies do this for the ‘splash’ – but I do this for the ‘ripples’ that follow – they’re far more powerful!! The splash lasts barely a second and then recedes into nothing – but the ripple effect lasts for at least five minutes.Once the focus was set correctly, the fix was relatively painless, and in just 6 months the negative reputation vanished; replaced by positivity – and he had more clients than ever!! Naturally this was not an instant change; but while traditional work on reputation damage control spans months – my work lasts only a few short weeks.


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